TARGET MARKETING

GEDRYN/MIDGLEY SIGN

A distinctive Gedryn/Midgley "For Sale" sign is usually placed on a property being marketed, displaying the office phone number. This allows the sales associate to pre-qualify potential purchasers from telephone inquiries. Marketing research indicates that signs lead to 15% of today's residential transactions. In the event signs are inappropriate, the professionals at Keller Williams Realty may utilize other effective strategies.

PRINTED MATERIALS

The Gedryn/Midgley marketing department may prepare either a two-color or four-color brochure or flyer for your property which is distributed to potential purchasers, other brokers, and carefully selected mailing lists. Professional photography or artist renderings may accent a property's marketing brochure. Brochures may feature interior and/or exterior views. The text is carefully prepared to highlight your property's most important qualities.

DIRECT MAIL

The Gedryn/Midgley computerized direct mail program introduces properties to potential purchasers. Advertising materials are targeted to select marketing areas to attract the interest of the most qualified buyers.

OPEN HOUSES

At a client's convenience, the Gedryn/Midgley often suggests that a home be held open to further market the listing. This strategy allows exposure to local residents and out-of-area purchasers who may be shopping for a property without professional assistance.

BROKER OPEN HOUSE

In order to familiarize brokers with a property, broker previews may be held both specifically for Keller Williams Realty sales associates and for the local real estate brokerage community.