What factor is most likely to induce a homeowner to list his property with one particular
real estate agent in preference to others? Well, as any reputable Realtor knows, it is
difficult to compete with an unrealistically high appraisal quotation.
A real estate agent who secures a property listing by the simple device of quoting an
appraisal figure he knows competitive agents will not match, is rendering no one a
service, least of all the seller.
Good prospects who could have become buyers shy away from property priced beyond its
value. A second chance to sell them is seldom realized and as the months drag by the
property gets the reputation there is something wrong with it.
A reputable Realtor will not overprice a house in an
appraisal to secure a listing from the seller. It is not ethically defensible,
it would be injurious to his long-range reputation and it is plainly poor
business, especially for the seller. It is wise to remember a real estate
professional who appraises your property for the purpose of listing
it is not offering to buy the property, he is only proposing to sell it. The actual buyer
will ultimately be the judge of the value.